client: Het Nationale Ballet
product: Romeo & Juliet
target: Women, 20 - 30, curious about culture
area: Netherlands
media: Outdoor
product: Romeo & Juliet
target: Women, 20 - 30, curious about culture
area: Netherlands
media: Outdoor
The Dutch National Ballet staged the world’s most famous love story, Romeo and Juliet, as the equivalent of a modern-day, action-packed blockbuster. The only thing it didn’t have was a packed auditorium. So, cue ADK to bring ballet back into the spotlight for today’s action-hungry audiences. We projected Romeo and Juliet onto buildings in Amsterdam. as they continued their search for each other and brought the action to the streets.
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