client: St Jude Medical
product: Medical Technology
target: Cardiac Surgeons and Patients
area: Pan-European
media: Print, outdoor, literature and events
product: Medical Technology
target: Cardiac Surgeons and Patients
area: Pan-European
media: Print, outdoor, literature and events
St Jude Medical is a world leader - a trusted and valued specialsit medical supplies manufacturer for cardiac surgeons. The leadership campaign set out to reinvigourate the mechanical heart valve market across Europe and to communicate with surgeons, with the sales force and ultimately with patients. Quality, reassurance, and security for all were the key.
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