client: Ricoh
product: Printers
target: B2B
area: Pan-European
media: Print - Outdoor
product: Printers
target: B2B
area: Pan-European
media: Print - Outdoor
Our brief was to create and deliver a communications concept that would introduce Ricoh to a new market in high end production printing across Europe via print, outdoor and online. Ricoh’s growth and development into this new territory was our inspiration. Literally. To represent everything Ricoh stood for, we created the ‘Tree of Life’ and built a communications campaign around ‘The next generation in production printing’.
<<< Back