client: Nikon
product: WiFi
target: Imaging beginners and enthusiasts
area: Europe
media: Print - TV
product: WiFi
target: Imaging beginners and enthusiasts
area: Europe
media: Print - TV
Sometimes less is more. And with Nikon’s Wi-Fi compact cameras, that was certainly the case. No wires, no hassle, no fuss – just stunning shots, transferred wirelessly. And that was our starting point. A camera that needed no wires, inspired epic wireless landscapes. Welcome to the wireless world. And so our epic adventure began with a press campaign shot across America. It opened up a whole new wireless world to 28 different countries across Europe.
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